Use The B2B Marketer's Roadmap: In this 5-day course, learn how to introduce a new product/service to your customers (while avoiding key mistakes)
*
Learn to do appropriate research re: a potential product/service.Learn how to evaluate alternative solutions.Learn how to differentiate your new product/service ... and more.This FREE course gives you what you need to develop a new product/service for your business.
Ready to overcome procrastination and inaction?
My name is Bill Powell and I have: 30+ years of B2B marketing experience, worked with 100+ clients, and helped market/sell products and services regionally through internationally.
*Let me share my expertise with you.
Want to make sure this FREE email course is worth it before you sign-up?
Here's everything that's inside (5 key mistakes):
Mistake #1: Doing inadequate marketing research about your customer’s apparent and hidden problems, resulting in a “solution” they have no real need for or motivation to use (minimizing the probability of a successful adoption).Mistake #2: Failing to grasp the full range of alternative solutions available to your customer, which could mean your development time and expenditures for your new product/service may be wasted.Mistake #3: Overestimating (or underestimating) how a new product/service could make a measurable difference in your customer’s business, resulting in a negative perception of your organization, as well as lost revenue.Mistake #4: Insufficiently differentiating your product/service in the customer’s mind so they see it as just another option (or worse, a commodity), all of which could work against adoption, optimal pricing and success.Mistake #5: Inadequately showing the customer how your new product/service is sustainable, both from a business perspective and from other angles (e.g., environmental), so their trust and investment are validated.
Hooray! The first lesson of The B2B Marketer's Roadmap: Introducing a new product/service to your customers is on its way to your inbox.
Within the next minute or two, you'll get an email from me, Bill Powell.It contains instructions to get started with The B2B Marketer's Roadmap: Introducing a new product/service to your customers, so be sure to check it out!If you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!Now go and check your inbox!
P.S: If you don't find the email in your inbox in the next 2-3 minutes, check your spam folder ...Chances are it ended up there.(The "email algorithms" may think I'm a robot! 🤷🏻)