Use The Marketing VP’s Roadmap: Introducing a new service to your customers in 5 days (and avoiding key mistakes)
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Learn to do adequate research re: a potential service.Learn how to evaluate alternative solutions.Learn how to differentiate your new service ... and more.This FREE email course gives you what you need to develop a new service for your business.
Are you ready to overcome procrastination and inaction?
My name is Bill Powell and I have: 30+ years of B2B marketing experience, worked with 100+ clients, and helped market/sell products and services regionally through internationally.
*Let me share my expertise with you.
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside (5 key mistakes):
Day 1: Doing inadequate marketing research about your customer’s apparent and “hidden” problems, resulting in a “solution” they have no real need for or motivation to use (and minimizing the probability of a successful adoption).Day 2: Failing to grasp the full range of alternative solutions that may be available to your customer, which could mean your development time and expenditures for your new service may be wasted.Day 3: Overestimating (or underestimating) how a new service could make a measurable difference in your customer’s business, resulting in a negative perception of your organization, as well as lost revenue.Day 4: Insufficiently differentiating your service in the customer’s mind so it’s not perceived as just another option (or worse, a commodity), all of which could work against adoption, optimal pricing and success.Day 5: Inadequately showing the customer how your new service is sustainable, from a business perspective and other angles (e.g., environmental), so their trust and investment are validated.
Hooray! The first lesson of "The Marketing VP’s Roadmap: Introducing a new service to your customers" is on its way to your inbox.
Within the next minute or two, you'll get an email from me, Bill Powell.This email contains instructions to get started with The Marketing VP’s Roadmap: Introducing a new service to your customers, so be sure to check it out!If you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!Now go and check your inbox!
P.S: If you don't find the email in your inbox in the next couple of minutes, please check your spam folder ...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, the "email algorithms" may think I'm a robot! 🤷🏻)